blurred lines & mixed pigments
THE STATEMENT LIP
THIS SEASON, YOUR POUT IS THE CENTERPIECE
EVERYTHING FROM DEEP, MOODY SHADES TO BLURRED LINES, LIPS ARE GETTING THE STAR TREATMENT.
CONTOUR YOUR POUT: 
JUST LIKE THE '90S TREND, LIP LINER IS KEY. USE A DEEP BROWN OR PLUM LINER TO DEFINE AND CONTOUR YOUR LIPS FOR A FULLER, MORE STRUCTURED LOOK.
Vampy and Moody: It wouldn't be fall without a dark lip. This season, the shades are rich and decadent—think deep berry, oxblood, and black cherry.
The Velvet Finish: Move over, dry mattes. The new trend is a soft, velvety matte finish that feels comfortable and looks beautifully blurred.
Wine-Stained Lips: A glossy, wine-stained lip is both effortless and chic. This look can be achieved with a tinted lip oil, a berry-toned gloss, or by applying a deep lipstick and topping it with a high-shine gloss.
'90s Nostalgia: The '90s are alive and well in our lip looks. Think a deep brown or nude lip liner blended with a lighter matte lipstick or a frosty gloss in the center for a dimensional, retro pout.
Also, let’s talk two terms? LIP BALMS & OILS.
THE HYDRATION IMPERATIVE:
LIP BALMS AND TREATMENTS THE FOCUS ON LIP HEALTH AND HYDRATION IS PARAMOUNT FOR FALL AND WINTER. THIS PAGE WILL EXPLORE THE RESTORATION AND SURGE OF SOPHISTICATED LIP BALMS, TREATMENTS, AND GLOSS-BALM HYBRIDS.
EMPHASIS SHOULD BE PLACED ON FORMULAS RICH IN PEPTIDES, CERAMIDES, AND NOURISHING BUTTERS THAT PLUMP, REPAIR THE LIP BARRIER, AND ERASE FINE LINES. THE TREND FAVORS 'TREATMENT-BALMS' AND 'STAIN-BALMS' THAT PROVIDE COMFORT AND LONG-TERM LIP REPAIR ALONGSIDE A HINT OF COLOR.
THE DOMINANCE OF DEPTH:
BERRY LIPS AND CHROME FINISHES WHILE LIP HEALTH REIGNS, COLOR IS NOT FORGOTTEN. THIS PAGE SHOULD FOCUS ON THE TWO DOMINANT COLOR TRENDS: THE CLASSIC, SOPHISTICATED BERRY TONES (PLUM, CRANBERRY, DEEP RASPBERRY) AND THE UNEXPECTED, HIGH-IMPACT CHROME/METALLIC LIPS.
THE BERRY LOOK FAVORS JUICY, WINE-STAINED LIPS WITH A HIGH-SHINE FINISH OR THE SOFT, NEW "CLOUD LIPS" MATTE FINISH. THE METALLIC TREND (GOLD, SILVER, BRONZE) OFFERS A FESTIVE, BOLD STATEMENT, OFTEN ACHIEVED BY TAPPING METALLIC EYESHADOW OVER A LIP BALM OR LINER.
